As mobile ad targeting becomes less effective, the "super app" idea could become more appealing in the West with companies scrambling to keep people inside apps (Christopher Mims/Wall Street Journal)

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Christopher Mims / Wall Street Journal:

As mobile ad targeting becomes less effective, the “super app” idea could become more appealing in the West with companies scrambling to keep people inside apps  —  Super apps, immensely popular in Asia but not in the U.S., are the new hot thing for companies scrambling to capture ever more of our time, attention and money



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