Sources: Google has proposed splitting parts of its ad-tech business into a separate entity under Alphabet, to head off a possible US antitrust lawsuit (Wall Street Journal)

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Wall Street Journal:

Sources: Google has proposed splitting parts of its ad-tech business into a separate entity under Alphabet, to head off a possible US antitrust lawsuit  —  Tech giant’s offers stop short of the asset sales preferred by Justice Department antitrust enforcers



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