Making your website accessible to all is not only the right thing to do, but it can also be a great business decision. According to a study by WebAIM, businesses that make their websites accessible earn an average of $4 for every dollar spent on making their sites more accessible. With this in mind, here’s some advice to help this year!
Add Captions to Videos
To start, one way to make your website more accessible is by adding captions to videos. This will allow those who are deaf or hard of hearing to still understand the content of the video. There are two types of captions: open and closed. Closed captions can be turned on and off by the viewer, while open captions are always visible. Whichever type you choose to use, be sure to add them in a way that is easy for the viewer to find and use.
Include Alt Text with Images
Another way to make your website more accessible is by including alt text with images. In case you didn’t know, alt text is a brief description of an image that is displayed if the image can’t be seen. Why is this important? Well, some people with vision impairments use screen readers to browse the web. These screen readers can’t see images, so they rely on the alt text to describe your website to visitors.
Use Colors Carefully
When it comes to color, be careful not to use too many or make them too bright. Among other things, this can cause issues for people with vision impairments. A good rule of thumb is to use a maximum of three colors and make sure they have enough contrast. For example, black text on a white background is easier to read than white text on a black background.
Choose the Right Fonts
Just like colors, fonts can also pose problems for people with vision impairments. When choosing fonts, make sure they’re large enough to be easily readable and avoid using too many different fonts. Wherever possible, stick to a maximum of two or three. In addition, make sure the font you choose has enough contrast with the background color.
Organize All Content with Subheadings
Next, you’ll want to make sure all your content is properly organized and easy to find. One way to do this is by using subheadings as they help to break up text and make it easier for people to skim through a page and find the information they’re looking for. Without subheadings, your pages can appear daunting and overwhelming, especially to those with disabilities who may have difficulty processing large amounts of information at once.
Create Forms with Care
If you have forms on your website, it’s important to make sure they’re accessible to everyone. This means using labels for all form fields and providing instructions on how to fill out the form. It’s also a good idea to offer alternative methods of submitting the form, such as by email or phone, in case someone is unable to use the form itself.
Design for Different Screen Sizes
With the increasing popularity of mobile devices, it’s important to design your website with different screen sizes in mind. This means using responsive design techniques to ensure that your site can be easily viewed on a variety of devices – don’t worry, an SEO agency in Maryland can help with this (and many other tips on this list!).