Digital marketing is constantly changing, thanks to new technologies. In this article, we’ll explore how these technologies are impacting digital marketing, and what you can do to stay ahead of the curve.
1. Introduction
Digital marketing is the process of promoting products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.
As digital marketing is dependent on technology which is ever-evolving and fast-changing, the same features should be expected from digital marketing developments and strategies. This portion is an attempt to qualify or segregate the notable highlights existing and being used as of press time.[when?]
Digital marketing can be referred to as ‘online marketing’, ‘internet marketing’ or ‘web marketing’. The term ‘digital marketing’ has grown in popularity over time. In the USA online marketing is still a popular term. In Italy, digital marketing is referred to as web marketing. Worldwide digital marketing has become the most common term, especially after the year 2013.[19]
The development of digital marketing is inseparable from technology development. One of the key points in the start of was in 1971, where Ray Tomlinson sent the very first email and his technology set the platform to allow people to send and receive files through different machines [8]. However, the more recognisable period as being the start of Digital Marketing is 1990 as this was where the Archie search engine was created as an index for FTP sites. In the 1980s, the storage capacity of computer was already big enough to store huge volumes of customer information. Companies started choosing online techniques, such as database marketing, rather than limited list broker.[9] This kind of databases allowed companies to track customers’ information more effectively, thus transforming the relationship between buyer and seller. However, the manual process was not so efficient.
In the 2000s, with more and more Internet users and the birth of iPhone, customers started searching products and making decisions about their needs online first, instead of consulting a salesperson, which created a new problem for the marketing department of a company. In addition, a survey in 2000 in the United Kingdom found that most retailers had not registered their own domain address.[12] These problems made marketers find the digital ways for market development.
The first known large-scale non-commercial spam message was sent on 18 January 1994 by an Andrews University system administrator, by cross-
2. The Impact of New Technologies on Digital Marketing
Digital marketing is an ever-evolving field, with new technologies and trends emerging all the time. As a result, it can be difficult to keep up with the latest developments and know how they will impact your digital marketing strategy. In this blog post, we’ll take a look at some of the most significant new technologies that are set to change digital marketing in the near future.
1. Augmented reality
Augmented reality (AR) is one of the most talked-about new technologies at the moment, and it’s set to have a big impact on digital marketing. AR allows users to superimpose digital content onto the real world, using their smartphone or a dedicated AR headset. This technology has already been used in some innovative marketing campaigns, such as Ikea’s AR app, which allows users to see how furniture would look in their home before they buy it.
As AR technology becomes more widespread, we can expect to see more marketers using it to create immersive experiences for their customers.
2. Virtual reality
Virtual reality (VR) is another new technology that is starting to make an impact on digital marketing. VR headsets allow users to experience a completely immersive, computer-generated environment. This technology is being used by some brands to give customers a taste of what they can expect from their products or services. For example, Marriott Hotels has created a VR experience that allows users to explore different hotel rooms before they book their stay.
As VR technology becomes more affordable and widespread, we can expect to see more marketers using it to create unique and engaging experiences for their customers.
3. Voice search
Voice search is another new technology that is starting to have an impact on digital marketing. With the rise of digital assistants such as Siri, Alexa, and Google Assistant, more and more people are using their voice to search the internet. This trend is set to continue, with comScore predicting that 50% of all searches will be voice-based by 2020.
As voice search becomes more popular, marketers will need to optimize their content for this new medium. This means using natural language and creating content that is easy to read aloud.
4. Chatbots
3. The Changing Role of Digital Marketers
Digital marketing is evolving at a rapid pace. New technologies are emerging all the time, and marketers have to keep up with the latest trends to stay ahead of the competition.
One of the biggest changes in recent years has been the rise of social media. Marketers now have to be active on platforms like Facebook, Twitter and Instagram to reach their target audience. This has changed the way marketers communicate with customers, as they now have to be more engaging and interesting to stand out from the crowd.
Another change that has had a big impact on digital marketing is the rise of mobile. More and more people are using their smartphones and tablets to access the internet, so marketers have to make sure their websites and campaigns are optimised for mobile. This means designing for smaller screens and developing campaigns that are easy to consume on the go.
Finally, data is becoming increasingly important in digital marketing. Thanks to platforms like Google Analytics and Facebook Insights, marketers can track how their campaigns are performing and make changes accordingly. This allows them to constantly improve their results and get a better return on investment.
As you can see, the role of digital marketers is changing all the time. New technologies are emerging and the landscape is constantly shifting. To be successful, marketers need to be adaptable and always willing to learn new things.
Conclusion
The landscape of digital marketing is constantly changing and evolving as new technologies emerge. This can be both a good and a bad thing for businesses, as new technologies can provide new opportunities to reach and engage with customers, but can also be challenging to keep up with and fully utilize. Some of the most significant changes that new technologies are bringing to digital marketing include the rise of mobile, the growth of social media, the increasing importance of data and analytics, and the rise of new platforms and channels. Mobile is becoming increasingly important as a platform for marketing, as more and more people use their smartphones and tablets for everything from research to purchase. Social media is also growing in importance, as it provides a way for businesses to connect with their customers and create a two-way conversation. Data and analytics are becoming more important as businesses strive to understand their customers better and create more targeted marketing campaigns. And new platforms and channels are emerging all the time, providing new ways for businesses to reach their target audiences. Overall, new technologies are bringing both opportunities and challenges to the world of digital marketing. businesses need to be aware of the latest trends and technologies in order to stay ahead of the curve and fully capitalize on the opportunities that